ASSOCIATE DEGREE IN APPLIED BUSINESS IN
BUSINESS ADMINISTRATION WITH A CONCENTRATION IN MARKETING & SALES
Program Objectives & Overview
The business administration program offers a well-rounded education for those seeking an entry level position in the business field. Technical courses provide an excellent core business foundation while the General Education classes reinforce knowledge needed to achieve success. The intent of this program is to provide the graduate with a strong background in management, business law, accounting, leadership development, and computer applications. Business administration majors participate in an externship during their final quarters of study. This experience provides an opportunity to gain valuable field experience.
This concentration sets forth to develop a student’s knowledge and skill in Marketing and Sales. Various marketing tools will be studied including internet and social media. Students also study market research and analysis in order to learn how that information is applied in a successful marketing campaign. Key concepts designed to hone skills in professional selling and sales management are also presented.
Business Administration graduates with this concentration will be qualified for positions in sales and management in retail, outside sales, and industrial sales. Additionally, graduates are prepared for positions in product planning, marketing research, advertising, direct marketing, and sales promotion.
TECHNICAL COURSES
Professional Development
Intro to Computer Science
Word Processing I
Spreadsheets I
Graphics Presentation
Document Production
Desktop Publishing
Administrative Office Procedures
Help Desk Essentials
Business Math
4
4
4
4
4
4
4
4
4
4
QUARTER CREDITS
CONCENTRATION COURSES
Professional Selling and Sales Management
Marketing Research and Analysis
Social Media and Internet Marketing
Integrated Marketing Communications
4
4
4
4
QUARTER CREDITS
BASIC COURSES
Accounting I
Introduction to Business
Professional Development
Business Law
Composition I
4
4
4
4
4
QUARTER CREDITS
GENERAL EDUCATION COURSES
Accounting I
Introduction to Business
Professional Development
Business Law
Composition I
4
4
4
4
4
QUARTER CREDITS
TOTAL CREDIT HOURS
108
I was overjoyed at every class meeting that I chose OBC over online learning. The value of the environment and the personal touch can’t be measured."
- KURTIS KUHL
ACADEMIC OUTCOMES
At the completion of the program, students should possess the following technical skills:
- Overview of the world of business to include specific business terminology.
- The design and implementation of a small business through the development of a written plan.
- An introduction and background valuable to understanding the management of human relations in businesses.
- An introduction to the world on international business and its impact on the domestic business environment.
- Knowledge of the concepts of economics.
- Computer software skills including the foundations of word processing, basic concepts of spreadsheets, and graphic presentation design concepts.
- A firm foundation in mathematical applications.
- Overview of the world of marketing and sales to include specific marketing terminology.
- Fundamental principles of accounting practices in a business office.
- An introduction and background valuable to understanding the management of human relations in a business.
POSSIBLE CAREERS
Product Associate
Market Researcher
Marketing Associate
Sales Representative (Inside or Outside)
Small Business Manager
Events Coordinator
Project Coordinator
Brand Marketing Rep
Trade Show Presenter
Brand Marketing Rep
Trade Show Presenter
Marketing Results Reporte
Lead Generator
Lead Tracker
Display/Merchandising Specialist
Sales/Communication Representative